From Low Performer to Top Sales

From Low Performer to Top Sales

February 21, 2025โ€ข5 min read

๐—™๐—ฟ๐—ผ๐—บ ๐—Ÿ๐—ผ๐˜„ ๐—ฃ๐—ฒ๐—ฟ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฒ๐—ฟ ๐˜๐—ผ ๐—”๐˜„๐—ฎ๐—ฟ๐—ฑ ๐—ช๐—ถ๐—ป๐—ป๐—ถ๐—ป๐—ด ๐—ง๐—ผ๐—ฝ ๐—ฆ๐—ฎ๐—น๐—ฒ๐˜€ ๐—ถ๐—ป ๐Ÿญ ๐—ฌ๐—ฒ๐—ฎ๐—ฟ

My client, Alex, a senior salesperson, was victim of a smear campaign.

She consistently met her sales quotas, and her clients were loyal.

The problem?

Alex acted as her clientsโ€™ advocate, recommending solutions that were in their best interest to create sustainable, win-win solutions for her clients and her company.

This didnโ€™t align with her companyโ€™s changing culture.

Her company prized big wins at any cost - often at its clientsโ€™ cost.

It was boom and bust - huge deals followed by long dry spells of no sales. It also meant they sometimes lost clients.

Alex was sidelined.

She didnโ€™t fit the mold, refused to compromise her values, and struggled with low self-confidence.

But company culture wasnโ€™t the only reason.

Alex never learned how to create relationships that work, outside of focusing on the work itself.

She didnโ€™t know what made people tick.

She often said the wrong things, rubbed people the wrong way, and overall made things difficult for herself with key stakeholders.

Iโ€™m not saying this to put her down.

Because I was Alex.

I had to learn how how to create relationships that work - the hard way.

Like most things, this was not only about her relationship skills.

Alex had a deep set belief that the corporate world was war and went to work every day ready for battle.

Alex was tired.

Tired of fighting, tired of being held back, and tired of being scapegoated despite her strong results.

Until she found me.

Together, we achieved incredible success in just one year.

Alex moved to a competitor firm, successfully closed the firmโ€™s most difficult, impossible deal ever with their most important client, and was recognized publicly with top accolades.

How did we achieve this?

This is what I worked on with Alex to get her to her goal.

Mindset

โ†’ No more victim - moved Alex from โ€œvictimโ€ to mentality to focus on the strategy and actions she needed to create her new reality.

โ†’ No more war - understanding most people act out of self-interest so she didnโ€™t need to create โ€œenemiesโ€ to fight.

โ†’ No more imposter syndrome - built confidence by helping her embrace her true value.

People

โ†’ Be the player, not be played - Alex learned how to played the corporate game by understanding each personโ€™s roles, relationships, and expectations.

โ†’ Communicate with influence โ€” strategically managed stakeholders with a deep understanding of their motivations and intent.

โ†’ Build relationships that work - learned how to network and socialize confidently with clients and colleagues, while managing her own emotions effectively in face of conflicts.

Action

โ†’ Defined what next step made most sense for her career

โ†’ Identified her unique strengths โ€” her โ€œSuperpower."

โ†’ Revamped her resume, interview pitch, and job search strategy, ensuring no missteps.

Closing the deal

From the start of her new job, we worked together to strategize::

โ†’ Each client pitch

โ†’ Each deal negotiation

โ†’ Each stakeholder

โ†’ Each hiccup along the way

We applied deep psychological insights to each and every part so she could influence both clients and colleagues to get to the goal.

Because at the end of the day it's all about people - the relationships you build with them, the influence you have on them, all based on how much you understand yourself and others.

And did I mention, this was while her new company, like many companies around the world, was letting people go?

  • Her job was on the line.

  • The pressure was immense.

  • All eyes were on this deal.

And, she did it.

๐—ฆ๐—ต๐—ฒ ๐˜€๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€๐—ณ๐˜‚๐—น๐—น๐˜† ๐—ฐ๐—น๐—ผ๐˜€๐—ฒ๐—ฑ ๐—ฎ ๐—ฑ๐—ฒ๐—ฎ๐—น ๐—ผ๐—ป๐—ฐ๐—ฒ ๐—ฑ๐—ฒ๐—ฒ๐—บ๐—ฒ๐—ฑ ๐—ถ๐—บ๐—ฝ๐—ผ๐˜€๐˜€๐—ถ๐—ฏ๐—น๐—ฒ.

Iโ€™m incredibly proud of Alex.

She brought a completely new set of skills to her new role, and continually refined them to execute flawlessly.

  • Client management

  • Stakeholder management

  • Emotional management

Office politics canโ€™t hurt you when you are the one playing your game.

Key Insight:

๐—ฌ๐—ผ๐˜‚๐—ฟ ๐˜๐—ต๐—ผ๐˜‚๐—ด๐—ต๐˜๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฏ๐—ฒ๐—น๐—ถ๐—ฒ๐—ณ๐˜€ ๐˜€๐—ต๐—ฎ๐—ฝ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฟ๐—ฒ๐—ฎ๐—น๐—ถ๐˜๐˜†.

๐—ช๐—ต๐—ฒ๐—ป ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ต๐—ฎ๐—ป๐—ด๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜๐—ต๐—ถ๐—ป๐—ธ๐—ถ๐—ป๐—ด, ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ต๐—ฎ๐—ป๐—ด๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฟ๐—ฒ๐˜€๐˜‚๐—น๐˜๐˜€.

Why do I care so much?

Iโ€™ve been through a smear campaign myself, during a time when I was a top performer.

๐—œ๐˜ ๐˜„๐—ฎ๐˜€ ๐—ผ๐—ป๐—ฒ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—บ๐—ผ๐˜€๐˜ ๐—ฑ๐—ถ๐—ณ๐—ณ๐—ถ๐—ฐ๐˜‚๐—น๐˜ ๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ผ๐—ฑ๐˜€ ๐—ผ๐—ณ ๐—บ๐˜† ๐—น๐—ถ๐—ณ๐—ฒ, ๐—ฎ๐—ป๐—ฑ ๐—œ ๐—ป๐—ฒ๐˜ƒ๐—ฒ๐—ฟ ๐˜„๐—ฎ๐—ป๐˜ ๐˜†๐—ผ๐˜‚ ๐˜๐—ผ ๐—ด๐—ผ ๐˜๐—ต๐—ฟ๐—ผ๐˜‚๐—ด๐—ต ๐—ถ๐˜ ๐—ฎ๐—น๐—ผ๐—ป๐—ฒ.

If my journey can help, it gives my suffering meaning.

And this is just the beginning.

What Alex achieved in just one year is only the start.

Itโ€™s proof that when you shift your mindset and take strategic action, you donโ€™t just overcome obstaclesโ€”you shatter the limits that once held you back.

You can do the same.

The future? Itโ€™s hers for the taking. Itโ€™s hers for creating.

And if youโ€™re reading this, itโ€™s yours too.

- Natalie

Here are 2 ways to work with me:

  1. The Relationships That Work group coaching program. Our next cohort is tentatively scheduled for June 2025. If youโ€™re interested to get the guidance, insight, clarity, accountability and support to be in the driver's seat of your life, DM me to be added to the waitlist.

  2. 1:1 Leadership Coaching Program. I work with a highly select group of senior leaders to help them create the success and happiness they want in their careers and personal lives. This program is currently full. DM me if youโ€™re interested to take one of our 3 May openings.

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